Tools
We build growth systems for artists, and we shoot the shows they play. These are the pieces of that work that don't need us in the room. Tools for artists and managers running their own shows and releases, and tools for the photographers and videographers trying to get booked on them.
The tools
Each one is a piece of the system we run for clients, cut down to the part you can run yourself. Two sets, depending on which side of the show you're standing on.
The pieces of the growth system you can run without us: what you ask for before a show, what you do with a release, and what happens to every file after.
Media Brief & Post-Show Content Schedule
One page you send before every show, so your shooter arrives knowing exactly what the night needs. Then a schedule that turns what they deliver into thirty days of posts.
Rollout Plan & Asset Checklist
Enter your release date and the Calendar builds the six weeks before it, backward, then keeps going for four weeks after. Deadlines stay separate from posts that can move.
Asset Library & Usage Log
You have the shot. You just can't find it. Log every file once and it stays findable: what it is, where it came from, how good it is, and whether you have used it.
Recorded Audit & Priority Fix List
Send your socials, releases and content archive. Get back a recorded walkthrough of what is leaking, what to fix first, and what to build in what order. The full $197 comes off the Session.
The bundle
The Kit organizes one show. The Calendar organizes one release. The Vault organizes everything across time.
Each tool solves its own problem on its own. Together they cover the whole loop: what you ask for before a show, what you do with a release, and what happens to every file after.
The other side of the same job. You can already shoot it; this is how you get booked to shoot it.
Outreach Tracker & Contact Directory
You found out they were playing your city the week after the show. This is the pipeline and the contact book that stops that happening, with follow-ups that fire on their own.
If you would rather not run it
A workbook can tell you what to shoot and when to post it. It can't shoot it, cut it, or sit in your analytics on a Tuesday working out why one cut moved and the other didn't. That's what the tiers are for, and they start with a single session.
Before you buy
What you get, what it opens in, and where each tool stops.
Not for any of them, and the Content Vault won't work in it at all: it runs on a script that only exists in Google Sheets. The Brief Kit and the Rollout Calendar open in either, and the Brief Kit also ships a Word version of the brief if Google Docs is where you live.
Match it to the problem in front of you. If you're an artist or a manager: the Brief Kit is for the show you have booked, the Rollout Calendar is for the release you have coming, and the Vault is for the years of footage you already own and can't find. If you shoot shows for a living, the Artist Outreach OS is the one built for you.
Because it's the same job from the other side. We're a growth partner for artists and we shoot the shows they play, so we end up solving both halves. An artist briefing a shooter and a shooter chasing a booking are the two ends of one problem.
Only partly, and it's worth knowing before you pay. The drafting, send detection, reply detection, bounce tracking and threading all run through Gmail or Google Workspace. On Outlook or anything else the sheet still works as a tracker, but the automation doesn't.
No. These are the systems we run for clients, cut down to the part you can run on your own. The tiers are us running the whole thing with you. If you want the thinking applied to your specific catalog and calendar, that starts with the Growth Blueprint Session.
One payment, yours to keep. The Brief Kit gets reused every show, the Rollout Calendar is built for one release at a time, and the Vault runs continuously for as long as you keep logging files. The Outreach OS is a sheet copied into your own Drive, so it's yours outright and nothing runs on our servers.
That's what it's for. It works with a shooter you hired, a friend with a camera, or a media team a promoter assigned you. Send them the editable version, not a flattened one, so they can fill in the return block and send it back.
Different reasons, both honest. The Vault isn't finished, and we aren't taking money for a file that doesn't exist. The Outreach OS is finished and tested, but nobody has run a real campaign through it yet, so it goes on sale once one has. Both are described in full so you can see what is coming.
Book a Call
Book a strategy call and find out exactly how we'd grow your fanbase and turn your content into a system that compounds.
What happens after you book
Free, 30 minutes, no pitch deck. Pick a slot that works.
We dig into your content, audience, and growth gaps so the conversation is specific to you.
A tailored plan with clear deliverables, timeline, and pricing. No inflated numbers, no fine print.
We ship something fast (a content drop, a funnel, a campaign test) to prove the system works.
The growth system runs in the background. We optimize. You make music.